Education
Why is 42CRM the Best CRM Software for Higher Education?
Nov 22, 2024 8 mins
Education
Education CRM: Why Do Institutions Need It?
1.Education CRM: Why Do Institutions Need It?
1.1 What are the benefits of an education CRM?
1.2 One platform to capture and manage your leads
1.3 Dynamically allocate leads to your counsellors
1.4 Utilize advanced segmentation and personalized communication to nurture your leads
1.5 Make your campaigns more effective by optimizing them
1.6 Get a better understanding of your admissions with insightful reports
Education CRM: Why Do Institutions Need It?
Admissions are a critical aspect of an institution's success, and education CRMs can be pivotal for your admission process. Some CRMs may initially seem appealing, but they may not provide the comprehensive solutions you need. We recognize the unique challenges faced by educational institutions when it comes to managing their admission processes.
Education-based CRMs are designed with admissions in mind, and each feature aligns with the institution's cross-functional requirements. Before we jump into the ‘how’ of an education CRM, let’s walk through its ‘why’.
Most institutions suffer from silos created between their teams - admissions, marketing, IT, counselling, and finance. Often, none of them may seem to be on the same page. Additionally, each of these teams faces its own internal challenges.
For example, the counselling team is unable to channel its efforts due to a lack of transparency in lead management. Marketing spends are challenging to optimize since it's difficult to measure which campaigns/activities are successful. Because of the chaotic inflow of documents, downloading, verifying, approving, and rejecting them can be a real hassle.
What are the benefits of an education CRM?
With the education CRM, your data is centralized and marketing campaigns are transparent. Additionally, organizations can increase efficiency and reduce costs by breaking down organizational silos and creating cross-functional teams. An Education CRM can be beneficial to your institute in the following ways.
One platform to capture and manage your leads
Students may register as a lead via email, social media, websites, publishers, ads or simply by walking in. An education CRM helps you by centralizing all your incoming leads across channels.
Dynamically allocate leads to your counsellors
Once all your leads are centralized, they can be allocated to your counsellors dynamically based on custom business logic or in a simple round-robin fashion. The logic can be based on geographic details, course preferences, or the source of the inquiry so that no two counsellors receive the same lead. Get rid of duplications and optimize costs!
Utilize advanced segmentation and personalized communication to nurture your leads
CRM software for education tracks every lead's action and creates a detailed profile of each student that includes vital information. You can also view their entire journey, store documents safely, update your activities on a particular lead, and more. As you know the entire lead journey, you can send personalized communications via email, SMS, WhatsApp, telephone, etc. according to the stage and disposition of the lead.
Make your campaigns more effective by optimizing them
When it comes to running marketing campaigns for education, many institutions continue to use assumption-based campaigning. However, education CRMs have helped in developing progressively targeted, data-driven marketing campaigns. Managing your campaigns through education CRM allows you to track how well a particular campaign performed, enabling you to optimize your marketing spends.
Get a better understanding of your admissions with insightful reports
A comprehensive report can pave the way forward since all your teams' efforts are being recorded. The education CRM takes care of this as well. Analyze trends, patterns, and analytics in real time to gain a deeper understanding of your teams' productivity. In addition, advanced filters can be applied here to monitor the progress your teams have made.
With admissions being your ultimate goal, you can’t compromise on the system you’re choosing to drive them. With an education CRM, you can ease the candidate's journey for your team, ensuring a seamless process for all.
Additionally, there are a variety of other features you can take advantage of which include Interactive Voice Response, Voice bot calling, lead scoring, gamification and much more.
With a user-friendly interface and customizable options, managing admissions, student experience, analytics, and automation has never been easier. Let our strategist help you craft the perfect CRM solution for your unique needs.
Vignesh Ram,
Founder & Chief Growth Officer,
42andmore
All Blogs
